Communication That Connects Communities
Purpose driven campaigns and content designed to inform, engage, and inspire action.
Metro Caring:
Beef Up Campaign Video
This is a video I made during my internship at Metro Caring. Metro Caring is a nonprofit organization that focuses on bringing culturally relevant and nutritious food to those who are struggling, while also tackling the root cause of hunger: poverty.
The following video is a meant to advertise and bring awareness to a whole cow fundraiser that Metro Caring was doing in order to provide a whole cow’s worth of meat to their Fresh Foods Market (around 450lbs of meat!)
This video was shown posted alongside the fundraiser for the whole cow as well as posted on the Metro Caring YouTube channel and front page of the Metro Caring website.
Metro Caring:
Fresh Foods Market Blog
As my final project during my internship with Metro Caring, a nonprofit organization dedicated to addressing issues of hunger and food insecurity, I had the opportunity to highlight the organization’s vibrant community presence through a blog post focused on local farmers markets. This piece was designed to showcase where and how community members could engage with Metro Caring beyond its physical location, bringing visibility to our outreach efforts and deepening the connection between the organization and the people it serves.
The blog post served a dual purpose: it promoted fresh, local food access while reinforcing Metro Caring’s mission to meet people where they are, literally and figuratively. By weaving in storytelling with practical information, I aimed to craft a narrative that was both engaging and informative, appealing to existing supporters while drawing in new community members.
This writing experience allowed me to flex my content creation skills in a real-world setting, demonstrating how clear, empathetic communication can foster trust and drive engagement. It also underscored the importance of grounding digital storytelling in the lived experiences of the communities we aim to uplift.
Metro Caring:
LinkedIn Content
During my internship with Metro Caring, I undertook the challenge of developing a comprehensive LinkedIn marketing strategy. Tasked with increasing engagement on the platform as part of my quarterly goals, I delved into crafting a plan that would effectively showcase Metro Caring’s mission and initiatives to a wider audience.
Drawing upon my coursework and previous experiences in strategic communication, I meticulously researched and analyzed the organization’s target audience and existing LinkedIn presence. Leveraging insights gained from this research, I devised a multifaceted strategy encompassing content creation, audience targeting, and engagement tactics tailored specifically for the LinkedIn platform.
My presentation encapsulates the culmination of this effort, outlining a strategic roadmap aimed at elevating Metro Caring’s presence on LinkedIn and fostering meaningful interactions with stakeholders and supporters. From establishing clear objectives to outlining actionable steps for implementation and measurement, this plan exemplifies my ability to leverage digital communication channels effectively in pursuit of organizational goals.
Towards Justice:
Know Your Rights
This is a presentation developed during my internship with Towards Justice, a nonprofit organization dedicated to advocating for workers’ rights.
Drawing upon my background in strategic communication and digital media, I crafted a detailed strategy outlining the optimal approach to capturing and conveying Towards Justice’s mission and impact through video content. This involved planning of filming schedules, consideration of key messaging themes, and alignment with the organization’s overarching communication goals.
By leveraging my expertise in storytelling and visual communication, I aimed to create compelling video content that resonates with stakeholders and amplifies the organization’s advocacy efforts.
As a standalone component within my portfolio, this presentation offers a glimpse into my ability to strategize and execute multimedia initiatives that drive meaningful impact for nonprofit organizations like Towards Justice. Coupled with the video content, it provides a holistic view of my contributions to advancing social causes through digital media.
Class:
Strategic Communications Seminar, Spring 2024
This specialized seminar was dedicated to mastering the art of strategic communication within the health and nonprofit sectors.
Throughout the course, I led a team of six individuals, delving into the intricacies of public relations principles, with a sharp focus on developing communication plans that resonate with target audiences. From understanding sector-specific goals to navigating unique challenges and leveraging opportunities, we honed our skills in delivering impactful communication strategies tailored to these vital sectors.
This course equipped us with the expertise to not only create compelling communication plans but also to understand how they integrate seamlessly within broader organizational goals. Each project within this section of my portfolio exemplifies our ability to strategically craft messages that captivate and engage audiences, making them an invaluable addition to my body of work.
Class:
Strategic Messaging, Winter 2023
This specialized class was dedicated to mastering the art of crafting strategic messages tailored to specific clients and audiences.
Throughout the course, I delved into the intricacies of strategic communication principles, with a sharp focus on developing messages that resonate with target audiences. From understanding client needs to evaluating effective communication techniques, I honed my skills in delivering impactful messaging within the context of broader communication strategies.
This course equipped me with the expertise to not only create compelling messages but also to understand how they integrate seamlessly within a comprehensive communication plan. Each project within this section of my portfolio exemplifies my ability to strategically craft messages that captivate and engage audiences, making them an invaluable addition to my body of work.
Video:
U(D)OU
This is a video I made for a class at the University of Denver (DU). The class was called producing video for social media and this was our first assignment. The assignment entailed producing a “social media style video that DU might use to showcase your life as a student, resident, athlete, etc.”
The story I wanted to capture for my experience at DU was the intense stress that I was experiencing as a first generation college student. Having the schools’ grading system attached to my phone made it impossible to escape the intense pressure that comes with being First Gen and it was a story that needed to be told.
Video:
Social Media Compilation
This is a compilation of the video edits that I did when I was first learning how to combine storytelling, editing, and my personal interests.
These edits allowed me to expand my knowledge of Adobe Creative Suite and helped me build strong lifelong friendships with people in these online communities.